We as a human race seem to forget that climate change not only affects the ecosystem that we live in, but also how inextricably linked it is to nearly everything we do, including business. The QCIB 2020 Team would like to kick off its first Gold Standard article of the year with a plea; help enable society to respond to our previous mistakes in regard to climate change. Our planet has 12 years until we will not be able to recover from the current global warming crisis unless we significantly alter our methods of consumption. However, if we continue on this path it won’t be the environment to take the first deathly blow, instead businesses worldwide.


The question for many businesses is, “What can we as a company do to help the environment while increasing profitability?” The answer is not expected, but easily explainable; Wood. In this article, you will gain an understanding to why the logging industry will transcend itself within the business world as a powerhouse internationally, and how your investment in the logging industry not only helps the environment but can create a sustainable job opportunity.


Extreme weather in Southeastern Asia has already begun to disrupt current operations of businesses causing them extreme financial and physical damage. Manufacturers that rely on successful factory operations in this part of the world including Nestle, Coca-Cola, and Procter & Gamble face growing scrutiny from demanding investors who want to know what business risks they face from climate change before deciding to buy their stock. So how can we as a world economy create a business venture that not only increases profits but aids the environment. The answer is wood and the logging industry.


To understand completely how wood is the business venture of the future we first need to analyze the affects that current construction has on the environment. Concrete incurs high production costs and is not environmentally sustainable. Materials like steel and concrete require massive amounts of energy to produce and are currently transported over large distances. This emits CO2 that contributes to climate change. On the contrary, when we build with wood, we can conserve this stored CO2 for a longer period of time and emit it into the atmosphere. A job opportunity in the logging industry is a sector of international business that we at QCIB forecast as something that will transcend into the construction sector further over the next 12 years, while it is also something that you can feel good about doing! “Everybody sees it coming.” says Timothy Punke, senior vice president of corporate affairs and public policy at Plum Creek Timber Company, who owns vast forestlands in Washington State. “It’s a huge opportunity to build environmentally friendly cities while helping rural economies that depend on timber and creating incentives for more people to plant more acres as trees.” Businesses in countries including Australia and Norway have intelligently commenced their long-term investment within the logging industry by building 10-story wood skyscrapers throughout the city. The Pacific Northwest, particularly in Seattle is beginning to lead the charge in the Western Hemisphere. As a businessman, there are many job opportunities from logging production to construction management that pose as a long-term sustainable form of employment that will only increase your wealth within the next 12 years. The opening in the logging industry is there for the taking.


The solution for profitability within this business sector is as old as investing philosophy itself. Get in on the ground floor.

Matthew Furnish

Author Matthew Furnish

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